You are what you eat

I am not wanting this to turn into a TV review blog and I also don't want to give the impression that I only sit at home and watch TV, however, I have to briefly chat about the above.

You are what you eat is a good fun programme with some good, healthy advice on how, why and what you should eat. I love the format and I love the abuse that the narrator berates toward the (un)willing vicitm, who is normally grossly overweight, and eating the culinary equivalent of a rubbish tip.

I am currently catching it on TV almost daily through E4, or more 4 or one of the other sibling channels of channel 4. I presume that this is a re-run of the original series and so I am not sure whether the following applied to the original channel 4 transmission.

You will have noticed that many TV programmes on independent channels are sponsored by various companies and products. This normally works very well for the company and obviously gives some much needed funding to the TV channel. However, who decided to match up You are what you eat with its current sponsor. Remember this is a programme trying to get people to change their lifestyle and eat a more healthy diet. So who do they now have as a sponsor?

IAMS - the cat food producer.

So after seeing that my diet of processed food and fizzy pop is slowly turning my poo the wrong shade and smell, I am encouraged to eat cat food by the programmes sponsor. I am (no pun) sure that this wont sort out my insides! So I wonder what other programmes could have dubious sponsors... over to you.